Create a blank canvas in your mind. 
Have the white space fill your sight, give it a dot, and make
it a line. Follow the line as it goes up, swiftly down, and across. 
Have it go up in a loop, a swoop, a fall. Watch it go up and
abruptly down again, raise two equal ripples and a curl, a circle.

You’ve just dreamt up a word: TRINCO.

TRINCO is precisely what you’ve just done: 
an idea that dwells in its simplicity, at the crossroads
between an imagined image and its conceptualization.

A simple thought paired with uncomplicated action
makes for a clean line of timeless jewellery.

TRINCO, make it easy.